Asim Jofa Kashmiri Embroidered Shawl Collection the Syra edit
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£159.95Bagh: A soothing mint green ensemble encapsulates the essence of the floral threadwork reminiscent of that region. Bold all over embroidery is done in shades of tea pink,beige ice blue complemented by depth of maroon and moss green working harmoniously together.The whole shirt is outlined with 9mm mirror work look on neckline and endings creating a perfect balance for this colorful montage paired with dyed pants. The design is completed with this lushly printed shawl which comes alive with flora and fauna set against muted navy blue background telling a story of its own.
DESIGN DETAILS:
1 Embroidered Neckline for Front
Embroidered Jaal Front on Cotton Slub Crosshatch
Embroidered Jaal for Sleeves on Cotton Slub Crosshatch
Embroidered Back on Cotton Slub Crosshatch
30” Hemline Border for The Front
30” Hemline Border for The Back
1 Meter Embroidered Border for Sleeves
2 Piece Embroidered Chaak for Front
2 Piece Embroidered Chaak for Back
2.5 Meters Woven Printed Shawl
1.75 Meters Dyed Cotton Slub Trouser -
£159.95Zalakdozi: Induce some warmth in your wardrobe by donning this timeless design bringing the best of both worlds the traditional aari work uplifted by stylish printed vintage carriage borders adorning the shawl. Syra looks effortless in this aubergine attire fully embroidered in aari taanka highlighted by cupped black sequins. Contrasting shawl woven in warm taupe color with interpreted tree embossed motifs creating a linear pattern. It is trimmed by printed silk borders offering a retreat from the usual design aesthetic transitioning into something different. It comes with dyed trouser of same color.
DESIGN DETAILS:
1 Neckline for Front on Applique
1 Neckline for Back on Applique
4 Meters Embroidered Daaman and Chak Border for Shirt on Applique
All Over Embroidered Chan for Front and Back (W=60″ H=46″) on Cotton Slub
1m Embroidered Sleeves on Cotton Slub Cross Hatch
8 Meters Printed Borders for Shawl on Silk
2.5 Meters Dyed Self Jacquard Shawl
1.75 Meters Dyed Cotton Slub Trouser Note: Shirt and trouser fabric are on wide width -
£159.95Neelum: Looking breathtakingly pretty Syra is garbed in a long shirt reminding of traditional phiran of Kashmir. Deep teal gray base is pierced with gray zalakdozi beautifully done in all over seamless pattern glinting with silver sequins, it ends with a double daaman style made with mirror like feel achieved by 9mm sequins artfully used with muted magenta and gray thread augmented by light gold zari crafting a unique blend of both techniques. The depth of this color is accentuated by magenta shawl with embroidered pallus giving an extra edge to this distinct design.
DESIGN DETAILS:
1 Embroidered Neckline on Silk Applique
2 R/L Chaak with Daaman On Silk Applique
1.25 Yard Embroidered Front(W=32″ H=48″) for Shirt and Sleeves (W=19″ H=48″) on Cotton Slub Cross Hatch
1 M Dyed Back on Cotton Slub Cross Hatch
Two 47″ Embroidered Pallus for Shawl on Viscose Herringbone
1.9 Meters Dyed Center Part for Shawl on Viscose Herringbone
1.75 Meters Dyed Cotton Slub for Trouser -
£159.95Kashmiri Chai: Syra Yousuf channels the traditional core of Kashmir dressed in this beautiful chai pink attire. Refreshing as your dose of morning tea this design is a treat to behold. Richly endowed with zalakdozi done in ivory thread with twinkling silver spangles on the kurta is set in folk motifs widely found in the area completed with heavy borders. The pleasant twist comes in the form of its beautifully printed shawl in shades of dusky orchid and beige creating an interesting contrast to the Kashmiri chai pink adding another dimension to this stunning design. It comes with dyed pants.
DESIGN DETAILS:
1 Embroidered Center Panel for The Front (H=46” W=15”) on Cotton Slub Crosshatch
2 Embroidered Side Panel (R\L For Front) (H=46” W= 8”) on Cotton Slub Crosshatch
1 Embroidered Center Panel for Back (H= 46” W =15”) on Cotton Slub Cross Hatch
2 Embroidered Side Panel (R\L For Back) (H = 46” W =8”) on Cotton Slub Cross Hatch
62” Embroidered Border for Front and Back Daaman
1 Meter Embroidered Sleeves on Cotton Slub Cross Hatch
2 Embroidered Bunches for Sleeves On Applique
2.5 Meters Woven and Printed Shawl
1.75 Meters Dyed Trouser -
£159.95
Shalimar Bagh: An immensely rustic design ensues the earthy richness of sozani inspired stitches rendered on nugget gold base etched with gold zari spice up by maroon,dark green and beige thread enchanted into this alluring attire. The subtlety of this filigree design is emboldened by an artsy velvet wool printed shawl capturing the autumn pastures of olden Kashmir when it was under the rule of Mughals from 15th till 17th century graced by a royal procession testament to the historic significance of the region.
DESIGN DETAILS:
1 Embroidered Center Panel for Front (W=12” H =42”)
1 Embroidered Center Panel for Back (W=12” H =42”)
19” Side Panel for Front
19” Side Panel for Back
60″ Inch Daman Border for Front and Back on Applique
1 Meter Embroidered Sleeves with Border
1.25 Meters Embroidered Chak Border for Front on Applique
2.5 Yard Woven Velvet Printed Shawl
1.75 Meters Dyed Cotton Slub Trouser -
£159.95
Talabai: Transcend yourself in the beautiful valley of Kashmir ensconced in this classic design set off on deep maroon and bottle green. Taking the inspiration from the age old techniques of talaibar and sozani from the Kashmiri craftsmanship this design involves beautiful rendition of paisley and ethnic motifs created from the traditional patterns. The long shirt is heavily worked in threadwork in deep claret,green, rust and nugget gold complemented by antique gold zari and cupped sequins. The neckline and borders pay homage to talaibar replicated by antique dori and sequins with solid dyed trouser. Adding warmth the woven shawl is made in deep bottle green with luminescent zari lines further enriched by maroon applique embroidered pallus topped with heavy motifs.
DESIGN DETAILS:
1 Embroidered Neckline on Applique
1.5 Meters Embroidered Border for Front and Back Daaman
2 R/L Side Panel Bunches on Applique
2 Embroidered Bunches for Front Center Part on Applique
1 Meter Embroidered Thin Sleeve Lace on Applique
2 Meters All Over Embroidery for Shirt (Front+Back+Sleeves) on Cotton Slub Crosshatch (H=46”)
2 Embroidered Bunches for Shawl on Applique
2.5 Yard Embroidered Border for Pallus on Applique
2.5 Meters Dyed Woven Shawl
1.75 Meters Dyed Cotton Slub Trouser -
£159.95
Sozani: Engulfed by the lush greenery Syra Yousuf stands out dressed in this stunning black dress. Taking a leaf from the fine Kashmiri sozani embroidered shawls this intricate design is built in layers with all over sprinkle on shirt with neckline, framed by heavy painstakingly worked chaak motifs outlined by bold embroidered double borders with hints of turquoise, maroon, rust and cream worn with dyed pants. Its further enhanced with a detailed printed shawl depicting a vast expanse of entwined vine patterns with stylized imagery.
DESIGN DETAILS:
1 Embroidered Neckline
32” Embroidered Big Daman Border for Front
32” Embroidered Big Daman Border for Back
32” Embroidered Small Daman Border for the Front
2 Meters Chaak Borders for Front and Back
2 Pieces of Chaak for Front (2 Sides, Left and Right)
Embroidered Chan on All Over Front
Embroidered Chan on All Over Back
1 Meter Embroidered Sleeves
2.5 Meters Woven Printed Shawl
1.75 Meters Dyed Cotton Slub for Trouser -
£159.95
Dal: Deep Teal color makes the imagination alive transporting one to the moonlit vista of Dal Lake deep and serene gentle ripples catching light as the extensively used sequins in this design winks with every movement. Beautiful aari work is carved on thick cotton net heavily festooned for shirt and same colored shawl. Wearing traditional regalia Syra brings profound elegance and a touch of her magnetic charm to this design.
DESIGN DETAILS:
Embroidered Center Panel on Cotton Net
4 Embroidered Side Panels F/B On Cotton Net
Embroidered Back Center Panel with Neckline on Cotton Net
1 Meter Embroidered Sleeves with Border
64” Embroidered Daaman Border for Front and Back
2.5 Meters Embroidered Shawl on Cotton Net
2.5 Meters Dyed Cotton Trouser -
£159.95
Dàn: This deep magenta color reflects beautifully on Syra with a loose cut kurta designed with panels elevated by the usage of a brilliant threadwork done in dull teal, mustard and magenta sprinkled with transparent sequins giving this design an ethnic feel. The shawl adds a pop of color woven delicately with gold resham lines creating a kanta stitch effect on a mustard base, it is further enhanced by embroidered applique borders uplifting this design to another level. It comes with dyed pants.
DESIGN DETAILS:
1 Embroidered Center Panel for Front (H=46” W =2”)
1 Embroidered Side Panel (Right) (H=46” W=10”)
1 Embroidered Side Panel (Left) (H=46” W=10”)
Embroidered Back With 2 Borders (H=46” W=32”)
1 Meter Embroidered Sleeves
32” Borders (2) for the Hemline
7.5 Meters Embroidered Border on Magenta Applique for the Shawl
2.75 Meters Dyed Woven Shawl with Lorex
1.75 Meters Dyed Trouser on Cotton Slub -
£159.95
Kasheeda Kari: Syra Yousuf looks truly exquisite in this stellar design. Iconic paisley motifs takes center stage in panels and neckline worked in twinkling Indian gold sequins surrounded by maroon,rust,sage green threads articulately used in the whole design ending in heavy hemline borders worn over dyed pants. The overall look is accentuated by an intriguing printed shawl incorporating a brilliant mix of foliage center bordered by architectural manifestations reminiscent of rich Kashmiri carpet designs.
DESIGN DETAILS:
Embroidered Front (W=24″ H=45″) on Cotton Slub
1 Embroidered Neckline
Embroidered Daaman Bunches R/L
2 Embroidered Sleeves Bunches
1 Meter Embroidered Sleeves on Cotton Slub
Embroidered Back (W =32″ H =45″) on Cotton Slub
2 Side Panels for Front (W=12” (6” Each) H=45”)
31” Embroidered Daaman Border for Front
31” Embroidered Daaman Border for Back
2.5 Meters Woven and Printed Shawl
2 Meters Dyed Cotton Slub for Trouser
