Celebrate Family Festivities and Social Gatherings with Asim Jofa The Ayeza Edit

Asim Jofa last year 2021 winter Makhmal Collection was a hit volume of the year and remained talk of the town till winter knocks on the door in 2022 and yet again he mesmerized us with the winter Makhmal(Velvet) volume “The Ayeza Edit by Asim Jofa” and is officially launched by none other than Hoorain Designer Wear UK PK USA and overseas.

This Velvet Volume got the inquiry hit at peak due to its fabric selection of  Velvet, Raw Silk , Chiffon and beautifull winter color palette of Sapphire Blue, Magenta, Coral, Black, Gray, Maroon, Mustard and Lilac. Fashion cuts, drapes and styles are of traditional Pakistani dress Style and is making this collection look majestic.

Pantene Shine Princess Ayeza Khan’s famous TV Serial star “Mere Pass ho Tum” looks ethereal by wearing these outfits and looking exceptionally regal. Ayeza Khan embodies grace decked in these dresses which are embossed with embroideries, antique gold dori, badla and sequins. And is evident in a design reminiscent of the vintage era.

In this beautiful collection, the most recent fashion trends in Pakistan’s fashion industry—open-slit jackets and long shirts—appear to be particularly regal. These outfits are made with lengths that are Unique Flairs, like this deep mahogany velvet front open jacket with antique gold Dori and lorex embroidered seamlessly with a dose of spangles, looking extremely regal. In a design that is reminiscent of the past, a striking pattern is evident. The jacket is layered over a chiffon dupatta with heavy pallus and a flared gown made of tulle. A timeless addition to your formal winter wardrobe is this silhouette.


Winters have never been more stunning. On an obsidian velvet base, a sophisticated long shirt with a lot of filigree embroidery, accents of beige, maroon, rust, and aqua threads, and extensive use of light gold sequins that make the design sparkle at every angle. The equally substantial embroidered chiffon dupatta adds another level of sophistication to this design. Pants made of solid-dyed silk are included.

Dark Purple Jasper:

Silk gown with floral motifs boldly embroidered and a border of black cupped sequins surrounded by dori work at the hemline. A sprawling pattern on a velvet shawl in a darker shade works well with the flowing gown and dyed pants to complete the look.

Moon Stone:

Gray velvet is etched with cupped sequins and black zari, creating a captivating design with meticulous details. Statement embroidery on a magenta silk base brings out the beautiful colors, and contrast velvet borders, and the neckline with threadwork and matte cupped Indian gold sequins add character to this compelling design. It comes with a black, seamless, heavily embroidered shawl, making it ideal for winter weddings.


This one-of-a-kind velvet long shirt features deep raisin threadwork elevated by tinted gold zari and cupped sequins, creating an intriguing contrast with the beautiful burnished gold color. The deep-colored chiffon dupatta with its heavy seamless embroidery is picture-perfect for any winter celebration. Pants made of solid-dyed silk are included.


The intricate antique zari and marori work is combined with shiny silver lorex to create a beautiful ganga jamni effect. Which is further enhanced by gota inserts dusted with dainty sequins coming to life on a deep blue velvet base. Creating a regally timeless design. This rich design is completed by a chiffon dupatta with intricate embellishments and dyed pants.


This design is a must-have this season if you want to stand out and make a lasting impression. It combines warm velvet with sassy chiffon, giving you a new way to experience winter. The top is fashioned into an angrakha with a glistening, spangled border. The hemline is decorated with galloping, gilded horse motifs. The shawl made of velvet in deep purple has a lot of filigree designs on it, which makes it look great with the big shirt. It comes with pants made of dyed silk.


When she wears this stunning outfit, Ayeza Khan beams. Magenta velvet shirt with burnt orange, olive green, and pale pink thread interlaced with golden zari and heavy borders. The center and side panels are adorned with sparkling sequins. It includes dyed silk pants and a linearly embroidered chiffon dupatta.


Ayeza Khan looks ethereal in this pale tea pink voluminous peshwas with a fitted velvet. Bodice weaved in meticulous detail connected with chiffon boards showered with humble themes finishing off with vigorously weaved line. It is worn over a kalidaar lehenga that has a lot of embroidery, giving it a beautiful double-flared look. The dupatta is made of chiffon and has a lot of embroidery on it.

Through their magnificent collections, our Pakistani designers have been making an impression on the fashion industry. And Asim Jofa wants us to enjoy every season to the fullest with its exclusive collection by taking each season a little too seriously and “The Ayeza Edit by Asim Jofa” is one of them.

Asim jofa Makhmal Velvet Edit Pakistani Ladies Designer Collection at hoorain uk 20% Off

Additionally, Hoorain Designer Wear has paid close attention to every stitch detail, resulting in a long-lasting party dress that will make you appear stylish and graceful. We are here to provide premium services with our quality. Excellent customer service, and on-time delivery method, which is a star for all those who kept waiting with other stitching brands and ended up being dissatisfied.

Ordering Ayeza Edit by Asim Jofa these silhouettes. Now, will ensure that they remain a classic addition to your formal winter wardrobe. So Don’t wait for Long, Order Now at hooraindesignerwear to avail the best available stitching services in town.

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